IV
From the world of business to the world of experiences.
My curiosity has always lived alongside strategy.
My education began in international management — an MSc in International Management from FGV EAESP and CEMS MIM — and continued through strategy, research and consulting across different organizations and projects.
At the same time, my path placed me inside some of the most experience-obsessed environments in the world.
I worked at Walt Disney World Resort and Universal Orlando Resort, where hospitality isn't just service: every detail shapes what a person feels, remembers and tells others afterward.
Later, that perspective met my training and work in wellness and functional health, along with producing retreats, ceremonies, workshops, events and immersive experiences.
What might look like a path made of different worlds became exactly my specialty: seeing what exists between them.
Strategy and sensitivity.
Science and experience.
Wellness and hospitality.
Research and intuition.
What's emerging and what's ancestral.